Summary
Founded in 1946, the Culinary Institute of America (CIA) is widely regarded as the world’s premier culinary college and a global leader in culinary, food, beverage, and hospitality education. Under the leadership of President Michiel Bakker, the CIA is advancing its ambitious Vision 2035 strategy to expand its impact across education, industry leadership, sustainability, and global food systems. Headquartered in Hyde Park, New York, with additional campuses in California, Texas, and Singapore, the CIA serves nearly 4,200 undergraduate and graduate students and a global alumni network of almost 60,000 professionals. The college combines immersive hands-on learning with business and liberal arts education to prepare students for leadership roles across the food, hospitality, and innovation economy. Through its degree programs, industry partnerships, thought leadership conferences, and consumer experiences, the CIA continues to shape the future of food and hospitality worldwide.
The Culinary Institute of America at Greystone is the CIA’s flagship West Coast campus in Napa Valley, combining world-class culinary education with hospitality, events, retail, and public-facing experiences within the historic Greystone Cellars property. Home to the CIA’s culinary and baking degree programs, the campus blends academic excellence with industry engagement and destination-driven guest experiences. The General Manager of Greystone serves as the campus’s senior business and operational leader, responsible for driving strategic direction, commercial performance, and the overall campus experience in close partnership with academic leadership. Reporting to the Provost, the GM oversees non-degree revenue growth, operational execution, and market positioning while fostering an environment that supports students, faculty, staff, guests, and external partners. The role requires a highly collaborative, entrepreneurial leader who can balance institutional stewardship with hospitality-driven business leadership to strengthen Greystone’s position as both a premier learning environment and a globally recognized culinary destination.
Key Responsibilities
- Lead Greystone’s strategy, growth, and market positioning in alignment with CIA priorities
- .Oversee campus operations, financial performance, and non-degree revenue streams, including events, partnerships, and guest experiences.
- Partner with academic leadership to align operations with student experience and instructional priorities
- .Build and lead high-performing teams while fostering accountability, collaboration, and hospitality excellence
- Elevate guest experience and service standards to strengthen Greystone’s position as a premier culinary destination.
- Cultivate industry and community partnerships while collaborating closely with the Copia GM on shared Napa Valley strategy and growth.
Candidate Profile
- Senior hospitality, experiential, or higher education leader with deep operational and cross-functional leadership experience.
- Proven track record driving P&L performance, revenue growth, and operational excellence in complex environments.
- Strategic, entrepreneurial executive with strong commercial, financial, and partnership leadership capabilities.
- Skilled at building high-performing teams, influencing stakeholders, and leading in dynamic, fast-paced settings.
- Preferred experience includes luxury hospitality, destination venues, property management, and entrepreneurial leadership.
- Success measured by leadership impact, guest and student experience, revenue growth, profitability, and campus positioning.
Salary of $250,000 per year