About the National Abortion Federation
The National Abortion Federation (NAF) is the national professional association of abortion providers in the United States. For nearly 50 years, NAF has served as the trusted expert on abortion care, uniting, supporting, and representing abortion providers and the people they serve in pursuit of accessible and equitable abortion care across all 50 states.
Mission: NAF unites, supports, and represents abortion providers and the people they serve, in pursuit of accessible and equitable abortion care.
Vision: NAF envisions a just society where abortion care is a basic part of health care. Providers will thrive in communities, empowered to deliver expert care that is safe, accessible, and equitable for all people – no matter who they are, where they live, or how much money they have.
Founded by abortion providers who were radical and unapologetic in their pursuit of abortion access, NAF was built on a foundation of clinical excellence, provider support, and unwavering commitment to ensuring that people can access the care they need. Today, NAF’s broad and diverse membership includes independent clinics, Planned Parenthood affiliates, hospital-based programs, individual clinicians, telehealth providers nationwide, and allied reproductive health, rights, and justice organizations, NAF remains the authoritative voice and essential resource for the abortion care community.
NAF advances its mission through four interconnected pillars of work:
- Grow a Strong Membership Base: NAF strengthens and expands its membership to support abortion providers in delivering safe, equitable care to patients through evidence-based clinical standards, quality assurance, and comprehensive training programs.
- Set, Support, and Train Providers on Standards: NAF establishes and advances the latest evidence-based standards for abortion care, providing technical assistance and professional development to ensure clinical excellence across the field.
- Connect People with Information and Funding: Through its hotline service (the National Abortion Hotline), NAF serves as a lifeline for people seeking abortion care, providing information, referrals, and direct financial assistance to help people access the care they need.
- Represent Providers and Patients: NAF advocates for abortion access by representing providers and patients in policy debates, protecting providers from violence and harassment through its Security Program, and shaping public understanding of abortion care.
In 2024, NAF helped more than 111,400 people with funding for their abortions and provided travel support to 2,318 people. NAF conducted 34 quality assurance site visits across 14 states, DC, and Colombia; facilitated 8 clinical training sessions; and awarded 5,883 CME credits. The Security Program conducted 60 security assessment and training visits and 98 law enforcement briefings and meetings, standing as the first line of defense for providers facing threats. NAF also supported members in adopting innovative patient communication and telehealth platforms to expand access.
Meeting the Moment
In the aftermath of Roe v. Wade's reversal, abortion providers face unprecedented challenges. The legal landscape has fractured into a complex state-by-state patchwork, creating the most hostile environment for abortion care in half a century. Providers operate under relentless strain and threats, while access to care remains deeply inequitable based on geography, identity, and economic resources.
Following a rigorous, values-driven strategic planning process that centered member voices and movement partners, NAF has embarked on an organizational reset and evolution. This new strategic framework represents a recommitment to the bold, unapologetic vision of NAF's founders and a clear-eyed determination to meet this moment with innovation, solidarity, and strength.
Underpinning all of NAF's work is an unwavering commitment to diversity, equity, inclusion, and anti-racism. Over the next five years, NAF will focus on strengthening and expanding services to better support providers' ability to innovate; evolving the Hotline to streamline access; building organizational sustainability; amplifying the voice of providers and patients in policy and advocacy; and shaping public understanding of abortion care. NAF is poised to strengthen its impact and deepen its support for abortion providers and the people they serve.
To learn more about NAF and its impact, please visit prochoice.org.
The Opportunity
The Vice President, Membership Engagement and Experience, will play a critical role in advancing NAF’s mission by strengthening the membership program strategy in support of abortion providers and their allies across the U.S. at a critical moment for reproductive freedom.
Serving on NAF’s senior leadership team and reporting directly to the President & CEO, this position will lead a newly reorganized Membership Engagement division of ~10 staff members. This new position is an exciting opportunity for a strategic leader to design and drive strategies that deepen engagement with NAF’s membership, enhance member satisfaction, and drive long-term growth of a broad and diverse membership base in the fight for abortion care and access.
Responsibilities include:
- Develop, execute, and lead impactful membership and engagement strategies that align with NAF’s mission, vision, values, and priorities.
- Design targeted efforts to strengthen member engagement and experience, improve membership value, increase retention, and expand the membership base.
- Stay attuned to changes in the abortion access landscape, member feedback, and the changing needs of abortion providers to enhance NAF’s offerings.
- Serve as a strategic advisor to the President & CEO and senior leadership on membership and engagement initiatives.
- Lead an inclusive process to update membership options, benefits, and dues that deliver clear and compelling value to members.
- Create a membership experience that celebrates providers, inspires growth, upholds DEIA values, fosters connection, and centers the mission.
- Build and strengthen relationships, communication, collaboration, and trust with members and partner organizations.
- Collaborate closely with other senior leaders, board directors, and staff across the organization to represent the diverse perspectives of members and advance the overall impact of membership strategies.
- Use data and analytics to guide strategy and decision-making to improve member service, experience, and processes.
- Build, mentor, and guide a high-performing team dedicated to achieving membership engagement goals.
- Cultivate a culture of innovation, accountability, and collaboration within the membership engagement team.
- Define and track key performance indicators (KPIs) for membership engagement, retention, and recruitment.
- Develop budgets and forecasts that support NAF’s priorities and ensure financial sustainability.
- Perform other duties as assigned, in alignment with NAF’s mission, vision, values, and priorities.
Candidate Profile
We recognize that there is a spectrum of lived and professional experience that will set candidates up for success in this role. While no one candidate will have every experience outlined in the position description, ideal candidates will display the following professional and personal qualities, skills, and characteristics:
Passion for Reproductive Freedom & Abortion Access
- Demonstrated experience in sexual and reproductive health, rights, and justice, abortion care, or adjacent spaces such as organizations in the LGBTQ+ health or progressive advocacy spaces.
- Committed to advocating for abortion providers and the people they serve, with a deep respect for the complex perspectives and lived experiences of both groups.
- Able to represent NAF credibly with diverse stakeholders in the field (providers, advocates, allied organizations) while holding firm to equity-driven principles.
- Ability to navigate the political and funding realities that affect abortion access, with creative approaches to sustaining services within constrained resources.
- Outcomes- and impact-oriented, with an ability to advance organizational mission even amidst societal urgency.
- Empathetic with a sense of humor; someone who leads with optimism and is eager to problem-solve in a collaborative environment.
- Proactive, confident, curious, and humble, with a strong desire to embrace NAF’s network of members, internal culture, and talented, dedicated staff.
- Above all, possesses an unwavering dedication to reproductive freedom and normalizing abortion across gestational stages, including comfort supporting and advocating for later abortion care.
Strategic Operations Management
- Strong project management capabilities with ability to juggle multiple initiatives, maintain momentum across teams, and deliver results on ambitious timelines.
- Skilled at establishing clear role ownership, accountability structures, and decision-making frameworks that eliminate confusion and empower teams to execute with confidence.
- Experience building organizational capacity through strategic hiring, technology adoption, and process improvement, with a focus on addressing critical gaps that enable growth.
- Proven track record of designing and implementing streamlined, scalable operations systems that reduce administrative burden and enable teams to focus on high-impact work.
- Adept at leveraging data, member feedback, and field intelligence to identify emerging needs and align programmatic priorities and resource allocation accordingly.
- Comfortable making transparent, values-driven trade-offs in resource allocation, particularly in environments with constrained funding or competing organizational priorities.
- Experience managing complex budgets and ensuring financial sustainability while maintaining quality of service and member satisfaction.
Community and Partnership Building
- Natural relationship-builder who can expand organizational reach through strategic outreach and coalition development, while creating meaningful opportunities for connection, peer learning, and sustained participation.
- Skilled at cultivating partnerships across diverse sectors—including LGBTQ+ organizations, advocacy groups, allied associations, and funders—to strengthen collective impact and create new opportunities.
- Experience building, sustaining, and at times, repairing relationships with humility, active listening, and consistent follow-through.
- Ability to navigate complex stakeholder dynamics with diplomacy and clarity, balancing diverse perspectives while maintaining focus on community-centered priorities.
- Authentic communicator who builds credibility through accessibility, transparency, and genuine investment in others' success.
Champion for Diversity, Equity, Inclusion, and Anti-Racism
- Leads with emotional intelligence: invests deeply in understanding each team member's strengths, goals, and preferred working styles, tailoring management approach to bring out the best in every direct report while creating psychological safety and soliciting diverse input across the organization.
- Commitment to embedding equity into every aspect of organizational strategy and daily practice—from program design to communications to resource allocation—ensuring inclusive access for members across all identities.
- Demonstrates cultural humility and maintains a learning mindset, proactively identifying and addressing inequities across external partnerships and internal practices.
- Prioritizes recruitment, development, and retention practices that build diverse teams and ensure that staff reflect the communities served.
- Holds self and others accountable to DEIA commitments through measurable goals, transparent progress reporting, and willingness to course-correct when needed.
- Centers the voices and experiences of those most impacted by systemic barriers in decision-making processes and strategic planning.
- Recognizes that equity work is ongoing, not finite, and approaches it with patience, persistence, and a commitment to continuous improvement.
In addition, strong candidates will offer:
- Bachelor's degree, at least 10 years of professional experience, with at least five years of leadership experience, preferably in the sexual and reproductive health, rights, and justice or aligned progressive space.
- Prior membership organization experience is highly valued but not required – candidates with transferable skills in stakeholder engagement, community building, or constituent services are strongly encouraged to apply.
- Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, Outlook), data analytics, CRM systems, and other relevant technologies.
- Strong experience managing budgets, increasing revenue, and leading effective teams.
- Excellent written, verbal, and interpersonal communication skills.
- Outstanding customer service skills and ability to work effectively with diverse groups.
- Patience, emotional intelligence, and adaptability when dealing with challenging situations.
- Available to work flexible hours in support of organizational needs.
- Strong commitment to abortion access, NAF’s mission, and organizational values of diversity, equity, inclusion, and antiracism.
Compensation and Benefits
Salary is competitive and commensurate with experience. The salary range for this role is $175,000 - $200,000 with a generous benefits package.
ADA Specifications
- Normal demands associated with a remote work environment.
- Ability to work on a computer for prolonged periods.
- Ability to communicate with individuals by telephone, email, face to face, and via video conferencing technologies.
- Domestic travel up to 20% to support programmatic needs.
Contact
DSG | Koya has been exclusively retained for this engagement, which is being led by Molly Brennan and Gina Wrolstad Kueber. Submit a compelling cover letter and resume by filling out our talent profile. All inquiries are strictly confidential.
DSG | Koya is committed to providing reasonable accommodation to individuals living with disabilities. If you are a qualified individual living with a disability and need assistance expressing interest online, please email [email protected]. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.
NAF is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBTQ+ applicants.
About DSG | Koya
DSG | Koya, a DSG Global company, is the nation’s premier search firm dedicated to mission-driven leadership. Since its founding in 2004, DSG | Koya has had an exclusive focus on mission-driven clients and was founded on the belief that the right leader can transform an organization and have a deep and measurable impact on our world. DSG | Koya works with nonprofits & NGOs, responsible businesses, and social enterprises in local communities and around the world.
DSG Global is consistently recognized by Forbes on its top 10 list of “America’s Best Executive Recruiting Firms” and is an industry leader in recruiting transformational leaders for a changing world. The firm is deliberately different in its approach, with best-in-class teams who have decades of experience in cultivating inclusive leaders, understanding the dimensions of diversity, and building equitable teams.
Learn more about DSG | Koya via the firm's website.