About The Athletes Tour
Founded by Reggie Bush, The Athletes Tour is pioneering a new chapter in professional sports by creating opportunities for world-renowned celebrity athletes to extend their competitive careers through a premier pro golf league.
With a deep commitment to honoring athletes, upholding the integrity of competition, and advancing the passion for golf, The Athletes Tour is building a league that mirrors the energy and structure of major sports organizations. Teams will be affiliated with home cities to spark local pride and long-term fan loyalty, echoing the legacy of iconic franchises like the Los Angeles Lakers, New York Yankees, and New England Patriots.
Our league will unfold through a series of mini-tour competitions, each serving as a steppingstone toward a premier championship. Each Athletes Tour event presents a unique stage for spirited competition, immersive fan engagement, and forward-thinking partnerships in broadcast and content innovation. Set against the backdrop of premier golf venues, these tournaments celebrate the game’s timeless traditions while embracing fresh energy—from live music and social connectivity to on-course storytelling and digital interactivity. By blending the camaraderie of the clubhouse with the pulse of modern culture, The Athletes Tour is reimagining the fan experience for today’s audiences and cultivating a new generation of golf enthusiasts—younger, more diverse, and more connected than ever before.
Reggie Bush is a former NFL running back, Heisman Trophy winner, Super Bowl champion, golf influencer, entrepreneur, and philanthropist. A celebrated athlete and visionary, Reggie leads The Athletes Tour with a mission to elevate the game, celebrate athletic excellence, and create a platform where the next generation of sports legends can thrive.
The Opportunity
The President will serve as the strategic and operational leader of The Athletes Tour, responsible for bringing this bold vision to life. The President will drive the league’s growth, shape its culture, and market The Athletes Tour as a dominant force at the intersection of sports, entertainment, and lifestyle. Our mission is to break down barriers and provide inclusive opportunities in golf, fostering a diverse and welcoming environment where everyone can participate, regardless of their background, ability, or financial situation. This executive will work closely with the investors, partners, and stakeholders to build a sustainable business model, secure high-profile talent, and ensure a premium fan experience.
This is a rare opportunity to lead a sports entertainment venture that honors athletic legacy, amplifies cultural influence, and ignites fan passion in a new way. The ideal candidate is an innovative, business-savvy leader with a deep understanding of the sports and media landscape, and a strong track record of building visionary brands or leagues from the ground up.
Candidate Profile and Role Summary
We’re seeking entrepreneurial candidates with significant experience successfully establishing high end competitive experiences, including events management, strategic partnerships, marketing, communications, and organizational design. The President is responsible for leading development, operations, and strategic direction, ensuring The Athletes Tour’s success and growth from its inception to a thriving, competitive entity. This includes building a strong team, managing finances, securing funding, and representing the league to stakeholders.
The President will be a dynamic, high-energy leader with a demonstrated track record of superb managerial, financial and problem-solving skills. Additionally, they will possess underlying ethical values, integrity, strength, and confidence, along with well-honed collaborative skills. Core to their success will be their ability to hustle and steward new opportunities for The Athletes Tour.
We recognize that there is a spectrum of lived and professional experience that will set candidates up for success in this role. While no one candidate will have every experience outlined in the position description, ideal candidates will display the following professional and personal qualities, skills, and characteristics:
Strategic Vision
- In partnership with the Founder and supporting team, develop and implement a comprehensive strategic plan for the league's long-term growth and success, considering market analysis, competitive landscape, and target audience.
- Articulate a compelling, future-facing vision that integrates sport, culture, media, and technology.
- Align short-, medium-, and long-term goals with a clear strategic roadmap that prioritizes fan engagement, brand growth, and operational scalability.
- Capitalize on the fast-growing Live Betting in sports.
- Navigate ambiguity with confidence, making high-impact decisions that advance the league’s mission and distinct identity.
Culture and Influence
- Deeply understand and advance diverse culture, women’s influence in sports, and cultural storytelling, ensuring the league resonates authentically with its audiences.
- Build a brand and environment that is fan-led, culturally relevant, and emotionally resonant, not just transactional.
- Incorporate music, entertainment, media, and sport to create a movement – not just a league – grounded in identity and aspiration.
- Shape the tone, aesthetic, and voice of the league, ensuring brand clarity and cultural consistency across platforms and experiences.
- Acts as a thought leader and public ambassador, amplifying the league’s vision and values in a way that drives influence and advocacy.
Operational & Business Leadership
- Oversee the league's financial performance, including budgeting, and managing revenue stream.
- Bring commercial strategies.
- Manage day-to-day operations, ensuring smooth and efficient running of the league, including scheduling, player recruitment, and game management.
- Infuse the game with entertainment, digital media and content, and integrate technology to incorporate stats & biometrics.
- Navigate the complex logistics of a startup sports league, including venue operations, scheduling, legal frameworks, and media rights negotiations.
Partner and Sponsor Growth
- Build and manage partnerships, sponsorships, and revenue streams.
- Identify and pursue opportunities for growth and expansion, including new markets, media partnerships, and fan engagement and development.
- Shape the league's identity, values, and messaging, creating a strong and recognizable brand.
- Partner closely with fundraising leads and investors to ensure financial clarity, reporting, and transparency during capital raises and growth phases.
- Leverages relationships across sports, media, entertainment, and tech to unlock innovative co-branded opportunities and long-term sponsor commitments.
Relationship and Talent Management
- The successful President will brand this startup league for its celebrity athlete reach and global appeal. They will empower their communities and culture, profiling untapped demographics of younger golf fans and women.
- Recruit, develop, and manage a high-performing team of professionals, fostering a collaborative and supportive work environment.
- Cultivate trusted, authentic relationships with high-profile athletes, talent agencies, and cultural influencers across sports, entertainment, and media.
- Act as a bridge between visionary leadership and on-the-ground execution, ensuring talent feels seen, heard, and part of the movement.
Compensation and Benefits
Salary is competitive and commensurate with experience. The starting compensation for this position begins at $350,000, with a potential equity opportunity, and can range upwards based on experience and ability to have broad impact early.
Contact
DSG | Koya has been exclusively retained for this engagement, which is being led by Trevor Hooper, Managing Director, and supported by Tracy O’Such, Global Managing Partner of DSG | Global’s Media, Entertainment, and Sports practice. Express interest in this role by filling out our Talent Profile. All inquiries and discussions are strictly confidential. Trevor Hooper and Tracy O’Such can also be reached at: [email protected] and [email protected].
DSG | Koya is committed to providing reasonable accommodation to individuals living with disabilities. If you are a qualified individual living with a disability and need assistance expressing interest online, please email [email protected]. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.
The Athletes Tour is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBTQ+ applicants.
About DSG | Koya
DSG | Koya, a DSG Global company, is the nation’s premier search firm dedicated to mission-driven leadership. Since its founding in 2004, DSG | Koya has had an exclusive focus on mission-driven clients and was founded on the belief that the right leader can transform an organization and have a deep and measurable impact on our world. DSG | Koya works with nonprofits & NGOs, responsible businesses, and social enterprises in local communities and around the world.
DSG | Global’s Media, Entertainment, and Sports sectors have converged into a dynamic business landscape – with integrated media platforms, new immersive experience technology, and heightened consumer expectations. Our team brings deep industry experience, with a diverse network of leaders who understand evolving audience engagement.
DSG Global is consistently recognized by Forbes on its top 10 list of “America’s Best Executive Recruiting Firms” and is an industry leader in recruiting transformational leaders for a changing world. The firm is deliberately different in its approach, with best-in-class teams who have decades of experience in cultivating inclusive leaders, understanding the dimensions of diversity, and building equitable teams.
Learn more about DSG | Koya and DSG | Global via the firm's website.